“I live on Earth at present, and I don’t know what I am. I know that I am not a category. I am not a thing — a noun. I seem to be a verb, an evolutionary process – an integral function of the universe.”
― R. Buckminster Fuller

Purpose makes our life meaningful and brings long-term value. Frederic Laloux, in Reinventing Organisations, talks a lot about emergent purpose of organisations, something that can be found out in the practice of active listening into what wants to emerge. “Life is not asking us to become anything that isn’t already seeded in us” says Parker J. Palmer, an educator and author of several books that we found inspiring. Deeper listening to what is there and what wants to emerge is a practice that many successful organisations practise today, which helps them uncover those seeds. Instead of forcing the company towards the external goals dictated by company’s management or investors, your organisation can develop a culture where it is always attentive and agile in responding to what its customers need and what is best aligned to its own people’s deepest values. The result is always rewarding - more sustainable and successful business and more resilient culture, with fruits of innovation, low employee churn and high motivation.

To find your company’s purpose takes quite a bit of attention and presence and it will come from the organic reality of your company’s culture. Love drives purpose. Curiosity leads the way to purpose. The wish to change something does too. To find what the world needs and what you have that you can give, is what will help you in finding your company’s purpose.

We can support you in this adventure.